Fair Action seeks to tackle discrimination in society through a unique combination of educational sessions and state of the art research. We believe that changing prejudicial attitudes requires more than just saying that you will try to educate people on discriminatory issues. We believe that getting to the root of the problem requires  cultural change. By encouraging people to rethink how they view the world, and how their perceptions of others guide how they think and what they do, we believe this change is possible.


We deliver interactive classes to youngsters that are designed to challenge people's perceptions. We want our young people to understand that their worldview is just one way of seeing the world. With this approach we aim to stimulate the growth of cultural awareness and the adoption and development of crucial traits such as openness, cultural empathy, curiosity and tolerance. Equipping children with these tools will empower them to challenge prejudice and contribute to equality.


We are proud of the fact that not only are our sessions informed by the latest academic research but also the relevant, cutting edge research we design ourselves.  In fact - this is what makes Fair Action unique. In order to keep up with an increasingly diverse and dynamic society we strive to produce relevant and contemporary research that drives state of the art approaches to the problems our society faces. We understand that merely describing instances of discrimination is not enough. We know that for change to occur, children must learn why discrimination happens.

About us 

Fair Action was founded by Raymond Lynn and Daniel Clayton in 2016. Having met as Master's students at the University of Warwick, they found that they shared a passion for football and a desire to challenge prejudice in sport and in society.

Recognising the persistent discrimination that is rampant in British sport and society, and with the unwavering belief that they were in a position to do something about it, they formed Fair Action. 

Raymond is a facilitator for The FA, delivering workshops as part of the disciplinary process and Dan is currently studying a PhD in Cultural Sports Psychology.

List of funders in 2017-2018:

- The National Lottery - Awards for All

- The Heart of England - Jumping Through Hoops

- The 29th May 1961 Charity

- Active Citizens (Coventry)

Fair Action has been able to deliver educational sessions to 1500 participants since 2017. The delivery to approximately 1000 participants was achieved through key funders, as listed above. This was delivered to secondary schools, colleges and communities throughout Coventry.

The remaining 500 participants were within secondary schools across Devon, Stockport and Loughborough.

In addition, Fair Action has delivered sessions to 19 professional football club trusts and foundations at various locations around the country. This involved delivering sessions to community groups, secondary schools and through club initiatives involving young people. 

What we do